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Ipsogen, Inc.

Molecular Diagnostics Firm Website

Ipsogen, a French cancer molecular diagnostics company, develops and markets real-time PCR tests to profile blood and breast cancers. They were interested in gaining a foothold in the US market, and needed a US-centric approach to their marketing.

The Ipsogen website needed to reach research laboratories and oncologists who evaluate patients with blood disorders and conduct research to improve diagnosis and treatment. The site was organized and content written to provide detailed technical information about the company's tests. Ipsogen has subsequently been acquired by Qiagen.