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PerkinElmer Instrumentation

Gas Chromatography Instrumentation Relaunch

PerkinElmer, a large multinational corporation, is well known for the quality of their scientific instrumentation. They had developed a series of even better and faster gas chromatograpy instruments and needed a comprehensive launch campaign.

After an in depth market and competitive analysis, we developed and executed a integrated campaign that included new literature, print and banner advertising, a web microsite and more. PerkinElmer's market share increased markedly within 6 months with the support of this campaign.