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Rainbow Scientific, Inc.

Cytogenetics Promotion

Rainbow Scientific, Inc. distributes state-of-the-art products to molecular cytogenetics, clinical chemistry, pathology, hemostasis and stem cell research laboratories across North America. Their cytogenetic media and karyotyping reagents, from Biological Industries, provide fast and accurate chromosomal analysis.

To support the company’s participation in cytogenetics conferences and trade shows, MCM created an eye-catching promotional theme that graphically conveys the benefits of their products. It was executed in print advertising, direct mail, e-newsletters and their tradeshow booth. A fun and very popular T-shirt further spreads the word.