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IQ Docking Station Launch

Biosystems, a division of Bacou Dalloz, a provider of safety equipment and devices, was launching a new instrument, the IQ Docking Station, designed to detect noxious gases in confined spaces.

We designed a fun launch campaign, “Ask Me About My IQ”, that ran on the web, at tradeshows, and through advertising.  Each of a direct mail series included a different benefit-focused message about the product, and directed the reader to a contest landing page. Sales reps wore “Ask Me About My IQ” buttons. Fun!