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Maddock Center

Identity & Logo

The Maddock Center is one of the most advanced cancer treatment centers in the Northeast. It needed to better distinguish itself from its similarly-named competitors. We developed a new name, new brand identity and communications program that conveyed their highly personalized approach, state-of-the-art facilities, and advanced technologies to patients and doctors.

The logo communicates the concept of caring, with a block surrounding and protecting a smaller block inside. It also subtly communicates that the Maddock Center treatments take place above ground, which is an advantage over their competition in terms of the quality of life for the patient.