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DiSanto, Priest & Co.

Identity & Logo

DiSanto, Priest & Co. is the result of a merger of two large accounting firms. They needed a new brand identity that played on their mutual heritage, and communicated the dynamism of the new firm.

The logo reflects the names of the founding partners of each of the original firms, using the “d” and the “p” forms to create a mirror image and suggest the concept of joining. A curved swoosh was added to communicate the strength and energy of the new firm. This treatment has been extended to other brand names under the DiSanto, Priest corporate umbrella.