Home > Portfolio > Identity & Logo > Decision Biomarkers Identity

Decision Biomarkers

Identity & Logo

We created a distinctive identity, logo and market position for this instrument manufacturing startup that had an instrument and reagents for multiplex detection of biomarkers. An unusual color palette made Decision Biomarkers stand out from other life science companies, where blue is commonly used.

The logo depicts an antibody being detected in a multiplex plate – which would speak instantly to anyone in their target customer audience.