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Rainbow Scientific, Inc.

Co-marketing while building brand visibility

Rainbow Scientific, Inc. (RSI) distributes state-of-the-art products to molecular cytogenetics, clinical chemistry, pathology, hemostasis and stem cell research laboratories across North America.

Our challenge was to increase the visibility of RSI as the distributor representing a number of manufacturers, while conducting co-marketing promotions. Since RSI wished to retain their logo and other elements of their existing brand, we provided a more contemporary “look” that has been executed in their advertising and trade show materials.