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DiSanto, Priest & Company

Communicating professionalism & expertise

DiSanto, Priest & Company is the result of a merger of two large public accounting firms. Since both firms were well regarded, the goal of the branding for their new company was to leverage the firm names and communicate the advantages of their merged capabilities.

In accounting, particularly, it is important to communicate probity, competence and reliability. In addition, DiSanto Priest wanted to focus on their advanced accounting and financial management services.

We developed a high-level corporate identity subtly communicating “financial strength” through the use of a gold and dark blue palette, a logo whose letter forms symbolize their merger, an extensive website and appropriate collateral materials.