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Boston Heart Diagnostics

Leveraging proprietary technology to reach a broader audience

Boston Heart Diagnostics evolved from a regional specialty testing lab to a company which focuses on many aspects of cardiovascular disease (CVD) risk detection, assessment and treatment.

Their original branding was bland and dated. For Boston Heart we developed a completely new brand, logo, palette and messaging and positioning around their proprietary CVD risk assessment technologies. Boston Heart’s marketing materials and web presence now communicate professionalism, scientific strength and leadership in the cardiovascular disease field. Over the past three years, since the branding was introduced, the company has grown at a record pace, and is a respected national player in their industry.