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Aerovox Corp.

Communicating world-class quality and expertise

Aerovox is an established manufacturer of film capacitors for industrial, medical and specialized applications. In this highly competitive market, the existing Aerovox brand was not conveying their differential benefits. As a result, the company wished to rebuild their brand to better reflect their quality, expertise, applications breadth, and custom capabilities relative to their competition.

Retaining the existing logo which has wide recognition, we built a completely new visual brand identity with strong messaging, imagery and a distinctive color palette. This new branding has received excellent acceptance from the engineering community, and resulted in a 5-fold increase in visits to their new website, which we also created.

Since the launch of the brand, our work has included product line collateral, print advertising, Internet marketing, and public relations.