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Gas Chromatography Instrumentation Advertising

PerkinElmer, a large multinational corporation, is well known for the quality of their scientific instrumentation. They had developed a series of even better and faster gas chromatograpy instruments and needed a comprehensive launch campaign.

At the same time these new products were launched, the company was sponsoring a car in Formula 1 racing and wanted to tie in with that as part of the theme for the launch of these products. Working within the boundaries of their brand standards, we devised a series of effective print and online ads  to build awareness new instruments. PerkinElmer's market share increased markedly within 6 months with the support of this campaign.