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Our Process

Knowledge-based creativity

We don’t approach your goals and challenges from a preconceived point of view. We do so through a structured approach that identifies your competitive edge, and then work with you to exploit that edge through a thoughtful creative strategy and promotional plan. One that’s tailored to you, your budget and your internal resources.  You get superior creative work that is on target and achieves the results you need.

Our comprehensive process, illustrated below, enables you to better understand your marketing challenges and implement fully integrated promotional programs that generate measurable results that are aligned with your objectives. We work with you to:

  • Clearly articulate your business and marketing goals and objectives.
  • Analyze your markets, competitors and audiences in the context of your goals.
  • Develop appropriate communication strategies and messaging that will resonate with your audiences and differentiate you from your competition.
  • Build an integrated marketing communications mix that will reach your audience and generate a response
  • Develop a tailored creative and content approach for tactical elements.
  • Design and execute tactical materials, measure and refine as needed to achieve target results.